April 2, 2019—Peter MacGillivray has been named Vice President Off-Road and Motorsports Vertical Leader, Bonnier Corp., it was announced today by Jonathan Moore, Senior Vice President, Events. MacGillivray will oversee a portfolio that includes some of the industry’s most prominent brands, including Off-Road Expo, Sand Sports Super Show, 4Wheel Jamboree, Street Machine Nationals and Jeep Invasion.
“We are very excited to have Peter joining us at Bonnier Events,” Moore said. “Our off-road and motorsports portfolio is one of our strongest, and Peter will bring a wealth of knowledge, relationships and new ideas to help us build on our existing strengths. His experience in business development and automotive events will open new doors and create new opportunities for us.”
MacGillivray spent the past 17 years working as VP of Events and Business Development for the SEMA Show. During his tenure at SEMA, he launched several high-profile events, including SEMA Ignited, the SEMA Cruise, Battle of the Builders, and the SEMA Reveal. MacGillivray was also key in the launch of SEMA’s events globally.
“Creating new value for sponsors, exhibitors and participants has defined my career,” MacGillivray said. “The Bonnier Off-Road and Motorsports portfolio represents an exciting new chapter for me. My new role with Bonnier is an opportunity to leverage the changes in the marketplace and create better events for stakeholders.”
About Bonnier Corp.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms, including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.