New York, N.Y. — Already the dominant media publisher for the dive market here in the United States, Bonnier Corp. is further expanding its reach overseas by acquiring Sport Diver UK and pairing it with its own Sport Diver brand. Bonnier Corp. purchased the dive title from Archant Lifestyle, one of the U.K.’s largest independently owned media businesses.
The move builds on Bonnier Corp.’s international expansion within the dive market — just last year it introduced the Sport Diver brand into the Asia-Pacific region with its digital-only magazine Sport Diver Asia Pacific. In addition to Sport Diver, Bonnier publishes Scuba Diving and produces The Undersea Journal as part of a contract publishing agreement with PADI® — The Professional Association of Diving Instructors — which is the world’s largest recreational diver training, certification and membership organization.
“This is really the next step in our globalization of the Sport Diver brand. This is a big moment for Sport Diver and Bonnier Corp., tapping into new markets and revenue,” said Dave Freygang, CEO of Bonnier Corp.
Bonnier will keep in place the editorial and advertising staff of its new U.K. monthly magazine, though the staff of both the U.S. and U.K. versions of Sport Diver will collaborate on future projects.
The acquisition also expands Bonnier’s relationship with PADI. Sport Diver is the official publication of the PADI Diving Society, the world’s largest diver-affinity community, whose mission is to inspire, entertain, inform and motivate divers to become and remain active members of the diving community.
“Adding Sport Diver UK and strengthening our relationship with PADI allows the Sport Diver brand to fulfill its mission of welcoming and retaining people in the sport of scuba diving. We will now address a worldwide diving community, with an increased emphasis on national and international diving, gear, news, conservation and events that are of importance to divers everywhere,” said Freygang.
“The international expansion of the Sport Diver brand and the PADI Diving Society supports a deeper purpose shared among all divers — the protection and preservation of the aquatic environment and its fragile inhabitants,” said Dr. Drew Richardson, PADI Worldwide CEO and President. “As more people become divers, they learn to appreciate the underwater world and share the desire to protect it from numerous and imminent threats. For more than 14 years, Sport Diver has delivered inspiration directly to divers’ homes, fueling the passion to dive, opening a window for nondivers to peer through and see what waits to be discovered, and mobilizing a global force of divers to protect our ocean planet.”
Bonnier Corp. is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, an international media group active in television, newspapers, magazines, movies, books and digital media.
PADI (Professional Association of Diving Instructors) is the world’s largest recreational diver training, certification and membership organization. PADI Members, comprised of approximately 6,200 dive centers and resorts and 136,000 dive professionals worldwide, issue nearly one million certifications each year, making underwater exploration and adventure accessible to the public while maintaining the highest industry standards for dive training, safety and customer service. The PADI Diving Society is the world’s largest diver affinity group with more than 175,000 members supported jointly by the global PADI Regional Headquarters and the official publication of the PADI Diving Society – Sport Diver magazine. For more information, visit padi.com.