New York, N.Y. — Bonnier Corp. has combined the book publishing operations of Weldon Owen with its own branded book operations to create Bonnier Brands, a new division focused on books and other potential extensions to the Bonnier portfolio.


In a related announcement, Dave Freygang, president and CEO of Bonnier Corp., and David Zinczenko, president and CEO of Galvanized LLC, announced the companies had agreed to a five-year management consulting agreement. Under the agreement, Galvanized will help oversee the expansion of the Bonnier branded book business and other branded efforts.


“Combining our book operations into Bonnier Brands builds on our strength in special-interest magazine publishing as well as Weldon Owen’s reputation for producing high-quality books,” said Freygang.


As a division of Bonnier since 2009, Weldon Owen has already produced several Bonnier branded books, including Field & Stream‘s The Total Outdoorsman Manual and Saveur: The New Comfort Food. The new Bonnier division will also continue to produce Weldon Owen’s book-publishing project with retailer Williams-Sonoma.


“The new venture with David Zinczenko’s Galvanized group makes Bonnier Brands’ future even more promising. Zinczenko’s success at building new book franchises is without equal. His best-selling Eat This, Not That! is a new standard-bearer for health and wellness,” said Freygang.


“Partnering with Bonnier as they further their ambitions in books and other extensions is a special opportunity for Galvanized,” said Zinczenko. “The combination of their strong brand portfolio with our expertise in developing, reinvigorating and marketing branded products is sure to deliver results that underscore the passion and commitment of both companies.”


The Zinczenko name is not new to followers of Bonnier. David’s brother, Eric Zinczenko, was part of Bonnier Corp.’s original management team and now serves as executive vice president of the company, and was recently named to the FOLIO: 100 as one of the most influential people in media.


Bonnier Corp. is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, an international media group active in television, newspapers, magazines, movies, books and digital media.