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UsedBoats.com Partners with ABLBoats.com to Create Centralized E-commerce Hub for Pre-Owned Boats
December 09, 2010 Winter Park, Fla. – Two leaders in used-boat advertising, Bonnier's UsedBoats.com and ABLBoats.com, announced today their partnership to create a centralized e-commerce hub for pre-owned watercraft. The partnership will integrate the listing services of the two websites to form a larger online network for boat buyers and sellers. Each website brings something unique to the table, and as partners we can share our services with a much larger audience," said UsedBoats.com Sales Manager Jeff Larson. "This partnership helps create a network that boat buyers and sellers both want and need." UsedBoats.com is an interactive Web listing service for boat buyers and sellers that has quickly established performance trends uncommon in the e-commerce world. It is also the only major boats-for-sale site supported by print advertising across many of Bonnier Corp.'s boating magazines, including Boating and Boating Life. ABLBoats.com was founded in 1983 and has long been considered one of the top boats-for-sale-by-owner marketing companies in the world. "We are thrilled to partner with UsedBoats.com, and are excited with the direction they are taking," said ABL President Robert Kirrane. "The benefits of plugging into the Marine Group of Bonnier Corp. are tremendous." Bonnier Corp. (www.bonnier.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 49 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries. |
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