Boulder, Colo. — Bonnier Corp.'s Skiing announces a sneak peek at its latest transformation into a fully integrated media brand with its digital edition, called Skiing Interactive. It's the first step of an all-new 360-degree multiplatform initiative, from print to iPad to smartphone.

Ideally formatted for desktop and laptop screens, Skiing Interactive is meant to provide a highly engaged user experience with surprises and discoveries at every turn of the screen. You can see the demonstration of this exciting new platform by clicking here: www.vimeo.com/12924902.

"Skiing Interactive will build upon Skiing's 65 years of experience in producing unique and desirable content for skiers," says Tom James, who narrated the video and is editorial director for Bonnier's Enthusiast Group. "This product will do so in the most compelling, personalized and highly interactive way. While nearly every other digital magazine is figuring out new ways to deliver written stories and pictures, Skiing Interactive concentrates on new methods for telling those stories while involving the user with info-graphics, interactive maps, dynamically controlled imagery and more.

"We believe this product becomes highly personalized for every user, combining the best of Weblike content with the convenience of curated, periodically delivered packaging," James added.
 
With 10 editions starting in the late fall and running through the ski season, Skiing Interactive will deliver unique editorial and advertising content to compliment the rest of the Skiing brand offerings.

Transforming Skiing's brand into a state-of-the-art multimedia platform is a first for a Bonnier magazine. Skiing will now have multiple channels of distribution, including print, desktop and mobile ways to interact with the brand: a six-times-a-year Mag+ edition for the iPad, a 10x digital edition, single-topic apps for mobile users, plus two special print editions a year.

Skiing's Mag+ editions will be a substantial innovation. Bonnier's iPad publishing program has led the industry. The Mag+ app from sister title Popular Science has been lauded both in the news and by app users. Apple's CEO Steve Jobs himself called it the "king of the hill" for magazine apps on the iPad. Jobs went on to say, "These guys did something really, really breakthrough, and if you haven't seen it, it's really worth taking the time to look at."

"This should spark creative, unique advertising opportunities for those looking for highly engaged readers. It will be more personal with the digital move," said Merri Lee Kingsly vice president, publishing for Skiing.

Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old, family-owned media group based in Sweden with business operations in 25 countries.