Carlsbad, Calif. – Bonnier Corp.'s TransWorld today announced Rob Campbell has been promoted to the newly created position of editorial director. He will oversee all six TransWorld brands, including TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld SURF, TransWorld Motocross, TransWorld Ride BMX and TransWorld Business. He will also direct content strategy and partnerships across all platforms, including print, digital and television.

"It's definitely a huge honor to be stepping into this role," says Campbell. "TransWorld has so much talent on the edit side. I'm looking forward to being a resource for all of our editors as we continue to serve our audience and grow our titles across new technologies."

For the past two years, Campbell served as publisher of TransWorld Business, the action-sports industry's leading trade publication. As publisher, he directed both the edit and business elements of the title, launching popular new online columns like 60-Second Sell and generating a large increase in monthly unique users. TransWorld Business has also enjoyed a large jump in print subscribers over the past year, and will be relaunching the popular Snowboarding Industry Conference in December.

Prior to his time at TransWorld, Campbell served as editorial director for Future US, where he oversaw the launches of four multimedia action-sports titles. He has also provided commercial content and consultation for clients including Honda, Slim Jim, Tony Hawk Inc., Gravity Games, Quiksilver and more. Campbell began his career in action sports at Snowboarder Magazine back in 1994, where he eventually served as editor for almost three years before leaving to join online start-up swell.com in 2000.

"Rob has not only proved himself to be an outstanding editor, but he is also an incredibly effective leader," says Liam Ferguson, TransWorld's Group Publisher. "With his incisive thinking, audience analytical skills and research insight, I am confident that he will be a perfect fit in his new position as editorial director, leading TransWorld toward even greater success in 2010 with our industry-leading websites and magazines."

Since 1983, TransWorld has been the world's leading action-sports media company, serving an audience of over 27 million of the most passionate skateboarders, snowboarders, surfers, and BMX and motocross riders annually via websites, magazines, videos and events. Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.