Bonnier’s Sport Diver Expands Its Reach to Asia-Pacific, Launches Digital-Only Magazine
July 10, 2012
New York, N.Y. — Bonnier Corp.'s Sport Diver has extended its brand to the Asia-Pacific region with the introduction of its digital-only magazine Sport Diver Asia Pacific. The magazine features original area-specific content — premier dive destinations, underwater exploration, gear advancements, aquatic environmental advocacy and more — for scuba enthusiasts in the Asia-Pacific region.
"I want to emphasize how much of a team effort this has been across several Bonnier departments," said Sport Diver Editor-in-Chief David Espinosa. "The Sport Diver team embraced the endless possibilities of the technology created by the interactive development group, who walked us through every step of the way. The result is an incredibly interactive experience; a magazine brought to life in videos and extended photo galleries."
The digital magazine is device agnostic, so it can be viewed on any smartphone, tablet, laptop or desktop. Subscribers are emailed a link to each issue. Subscribers also receive e-newsletters twice monthly, with new content including: digital photography tips, photo galleries from photographers based in the region, an op-ed piece, a Q&A with a diving doctor and a column on staying fit for scuba diving.
The first digital issue of Sport Diver Asia Pacific went live on July 3. The magazine will publish six issues, along with one special issue, a year. Yearly subscriptions are available for $30.
Like Sport Diver, Sport Diver Asia Pacific is an official publication of the PADI Diving Society with the mission to inspire, entertain, inform and motivate divers to become and remain active members of the diving community.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), an international media group active in television, newspapers, magazines, movies, books and digital media.