Parenting School Years, the new edition of Parenting magazine for moms of school-age children, has announced a rate base increase. Effective with the February 2010 issue, Parenting will serve 550,000 copies of Parenting School Years, a 10% increase from its launch circulation of 500,000. 

Parenting School Years was introduced in February 2009 when Parenting magazine became two targeted editions based on the age of readers' children – Parenting Early Years and Parenting School Years. The circulation for Parenting Early Years will remain at 1.65 million, totaling a 2.2 million rate base for both editions.  This is Parenting's first rate base increase since 2001.

Parenting's average subscription price and paid circulation have both been steadily increasing since the launch of the new editions, and the magazine now boasts the highest number of paid subscribers in the parenting category.  "This positive – and immediate – response is a testament to the power of providing more targeted content, and has allowed us to organically grow our readership at a significant pace," said Greg Schumann, Vice President and Group Publisher of The Parenting Group. "Providing moms with more relevant information in each edition has allowed us to better serve both groups of readers, and we expect to continue the momentum as we gain traction with advertisers serving both mom mindsets."
 
Parenting's September issues are the largest yet for the Early Years and School Years editions, with 97 and 83 ad pages, respectively.   Advertiser participation in Parenting's recently expanded back-to-school marketing program was also up over 50% compared to 2008 – the magazine will be publishing 200,000 copies of a custom back-to-school guide delivered through schools and pediatricians' offices nationwide this August.  Previously available only through subscriptions, Parenting School Years will also be sold on newsstands at Barnes & Noble beginning with its September 2009 issue.

The Parenting Group, home of the Parenting and Babytalk brands, reaches moms over 15 million times every month through magazines, digital media, custom content, and events.  TPG's monthly publications include: Parenting School Years, for moms with children in kindergarten through elementary school; Parenting Early Years, for moms of infants, toddlers and preschoolers; and Babytalk, for new moms and moms-to-be.  TPG's other media properties include: the Babytalk Pregnancy Planner; the Parenting.com web site; MomConnection®, a nationally-representative online research network; and a custom content unit.  The Parenting Group is a division of Bonnier Corporation.