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Bonnier Names Scott Salyers New Head of Fishing Titles


Bonnier Corp. has announced the promotion of Scott Salyers to group publisher of its four fishing titles. Salyers has been the publisher of Sport Fishing for the past two years. As group publisher, he now adds Salt Water Sportsman, Marlin and Fly Fishing in Salt Waters. While leading Sport Fishing, he has been instrumental in extending the brand through the Web, television and events, thus bringing in new revenue.

"Scott has been a huge asset to our company for more than 13 years," said Glenn Hughes, group publisher of all Bonnier's marine titles, including the fishing brands. "His knowledge of the saltwater fishing market and its participants, as well as his relationships throughout the industry, make him the perfect leader."

Salyers has been with Sport Fishing since 1997. He was originally hired as the southeast sales representative and quickly rose to national sales manager before being promoted to associate publisher and then publisher.
 
"I look forward to helping our customers, who have had to weather one of the harshest environments the marine industry has ever seen," said Salyers. "I'm bullish on our future here at Bonnier, as I believe we will lead the industry as solution specialists."

The four magazines comprising Bonnier's fishing group are all the premier titles in their fields. Written for the passionate angler who must have in-depth, cutting-edge information on the latest techniques, Sport Fishing is the source for saltwater-fishing information. Salt Water Sportsman is the largest magazine title in the country for recreational fishermen. It covers proven techniques and destinations while providing useful how-to information and reviews of boats, tackle and electronics. Fly Fishing in Salt Waters is the only publication exclusive to the sport of saltwater fly-fishing. Marlin magazine is the No. 1 buy in big-game fishing, delivering the most well-targeted content to the wealthiest boat-owning saltwater fishermen in the world.

Other marine titles in Bonnier's stable include Boating, Motor Boating and Yachting. Bonnier Corp. (www.bonniercorp.com), one of the largest consumer-publishing groups in the United States, is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and cutting-edge products.