Bonnier Names Former MTV Digital Head as VP, Digital Content Strategy
May 16, 2012
New York, N.Y. — Michael Alex has joined Bonnier Corp. as VP of Digital Content Strategy. In this newly created role, Alex will work closely with the centralized digital department heads on creating effective content strategies that can be leveraged at the brand level. In addition, he will work directly with the brand teams to help them sharpen their digital content offerings.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), an international media group active in television, newspapers, magazines, movies, books and digital media.