Bonnier Expands Digital Presence, Launches Top Brands for Windows 8
October 25, 2012
New York, N.Y. — Bonnier Corp.'s biggest brands, including Popular Science, Parenting, Saveur and its popular TransWorld sports titles, have launched for Windows 8, Microsoft Corp.'s highly anticipated new version of its Windows operating system. Apps from a total of 16 titles are now available through the Windows Store, accessing content from Bonnier's award-winning editorial teams.
Today's announcement is just the latest move in Bonnier's new digital-first approach — amplifying its commitment to giving customers access to their favorite Bonnier brands virtually anytime, anyplace and anywhere.
In addition to Popular Science, Parenting and Saveur, titles officially debuting today include: American Photo, Field & Stream, Flying, Outdoor Life, Popular Photography, Sound + Vision. TransWorld Ride BMX, TransWorld Business, TransWorld Motocross, TransWorld SKATEboarding, TransWorld SNOWboarding, TransWorld Surf and TransWorld WAKEBOARDING. Bonnier will roll out its remaining brands over the next six months.
"This new collaboration with Microsoft provides us with an incredible new platform to reach readers across various devices," said Terry Snow, CEO of Bonnier Corp. "We believe it also allows us to connect with a new audience, expanding our reach and further building our brands for long-term success."
"App developers have always provided rich functionality and value for our shared customers, and Windows 8 gives them the platform to deliver," said John Richards, senior director of Windows App Marketing for Microsoft Corp. "The re-imagining of Windows keeps our app developers ahead of the competition and gives our shared customers flexibility and choice."
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), an international media group active in television, newspapers, magazines, movies, books and digital media.