Bonnier Corporation Acquires Cycle World from Hearst Corporation
September 30, 2011
Cycle World — the No. 1 media brand in the motorcycle industry — joins Bonnier's impressive collection of top brands in the U.S. that include Popular Science, Parenting, Field & Stream and a number of special-interest active lifestyle titles.
"With its very loyal audience of motorcycle enthusiasts, Cycle World will be a great addition to Bonnier's portfolio of special-interest magazines," Carey said. "We are pleased to be working with Terry and his team on this transaction."
"Our company excels at serving passionate special-interest audiences, so Cycle World is a solid strategic fit," Snow said. "The Cycle World brand holds a position of leadership and respect in the motorcycle industry. That means a lot for us as we look to enhance the connection that marketing partners can have with this audience."
Bonnier, which formed in 2007, has grown to more than 50 brands, mainly through acquisitions. The company has also become an industry pioneer for its approach to emerging digital platforms. Bonnier was one of the first to launch a magazine title on the iPad with Popular Science in April 2010, and has followed that up with aggressive R&D innovations.
Founded in 1962 and based in
Cycle World will be moved under Vice President and Group Publisher Eric Zinczenko's Outdoor Group.Cycle World's current staff will remain. Mark Hoyer leads the editorial team as vice president of brand content and editor in chief of Cycle World. Hoyer has worked for the brand since 1999. Andrew Leisner leads the business side as vice president of integrated sales and marketing. A former professional motorcycle racer, Leisner has worked his entire career in motorcycling with a wide range of responsibilities, including publishing, advertising, sponsorship sales and promotions.
The deal was brokered by the Jordan, Edmiston Group Inc.
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