New York, N.Y. – Bonnier Corp. CEO Terry Snow announced today the appointment of Mark Wildman as the new Senior Vice President of Corporate Sales & Marketing. Wildman, a Vice President at Reader's Digest and former Condé Nast Executive Director, will be responsible for developing and managing Bonnier's commitment to expanding corporate sales and marketing.

"Bonnier's now sizable portfolio of brands holds huge potential for advertisers who want to develop multi-brand, multi-platform programs," Snow says. "Mark's knowledge and range of experience bring credibility, expertise and leadership — all keys to strengthening our business."

Wildman's success at driving revenue and delivering innovative advertising programs to clients can be seen in his time at Reader's Digest Association and Condé Nast. He established the Integrated Sales and Marketing Group for the Food & Entertaining Affinity on his arrival at Reader's Digest in 2007. Wildman quickly built a team that led to successful initiatives with high-profile clients including Nestlé, Gallo, Toyota, Kraft and Anheuser-Busch.

In his role as Executive Director at the Condé Nast Media Group, Wildman developed and sold integrated cross-platform programs across all client categories, including the highly successful Grey Goose/Sundance Channel Iconoclasts partnership and Lexus' Road to Innovation Series with Charlie Rose.

"I am really looking forward to working with Terry and the entire Bonnier team to build upon the momentum they have generated. Bonnier is a strong, forward-thinking organization with more than 50 consumer media brands like Saveur, Popular Science, Field & Stream and Parenting," says Wildman. "As consumers continue their shift toward real and meaningful, the Bonnier brands are very well-positioned, delivering specific well-defined audiences which are highly engaged and emotionally invested in the content."

The Tufts University graduate will start his new position Nov. 6, working out of Bonnier's office in New York City.

Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the U.S. division of the Bonnier Group (www.bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.