Bonnier Corp. has announced it will begin offering consumers the option to purchase an annual subscription for Popular Photography on iPad with a single tap inside the app using In-App Purchase. Bonnier was one of the first publishers to take advantage of Apple's new subscription service when it launched last February, bringing annual subscriptions to Popular Science.

Popular Photography is launching its subscription service on iPad with a limited-time sale price of $14.99 per year for 12 issues. Subscribers will receive a notification every month that the new issue is available for download, and the subscription will automatically renew annually unless the customer chooses to cancel. The standard rate for a yearly subscription will be $19.99. Single copies of the magazine—which have been available for iPad since October 2010— remain priced at $4.99 each. 

"We're thrilled to add another title to our digital subscription offerings on the App Store, and to continue to build our business in this exciting space," said Gregg Hano, Group Publisher of Popular Photography. "Popular Science readers responded enthusiastically to the opportunity to subscribe digitally, and now the hundreds of thousands of Popular Photography readers can enjoy the same benefit."

Popular Photography (popphoto.com) is the world's largest photography magazine and the leading technical authority, how-to resource, and buying advisor for the photo enthusiast. Geared toward those who are passionate about photography, each monthly issue presents unmatched expertise and a wide range of articles on the tools and techniques photographers need to make outstanding images. Consumers and pros alike have come to rely on the authority of Popular Photography's unbiased lab and field tests when they want to make smart buying decisions.

Bonnier Corp. (www.bonniercorp.com), one of the largest consumer-publishing groups in the U.S., is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, (www.bonnier.com), an international media group active in television, newspapers, magazines, movies and cinemas, books and digital media.

The Popular Photography App is available from the App Store on iPad or at www.itunes.com/appstore. An annual 12-month subscription is available for limited-time for $14.99 through In-App Purchase. The standard subscription price will be $19.99. Single issue downloads are also available for $4.99 through In-App Purchase.