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Bonnier & Google Reach a Deal on Subsciption Service
February 23, 2011 New York, N.Y. — Bonnier Corp. has reached agreement with Google to provide content through its new Google One Pass. One Pass allows readers to purchase magazine subscriptions on multiple digital devices including tablets, smartphones and desktop computers. Bonnier chose to launch this feature with one of its top brands, Popular Science, in early spring. "We are thrilled with our new partnership with Google. With this solution, we are able to give consumers what they've been asking for – an easy, simple way to get Bonnier content through subscriptions and on various devices and websites," said Sara Öhrvall, senior vice president of research and development for Bonnier.
"This is an evolutionary step toward allowing our readers easy access our content on whatever device they choose, at any time they want," said Gregg Hano, VP, Group Publisher of Bonnier's technology group. Founded in 1872 and published by Bonnier, Popular Science is the world's largest science and technology magazine, reaching 7.1 million readers. Each month in the magazine and up-to-the-minute online, Popular Science delivers "The Future Now," reporting on the intersection of science and everyday life with an eye toward what's new and why it matters. Bonnier Corporation (www.bonniercorp.com), one of the largest consumer-publishing groups in the U.S., is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, (www.bonnier.com), an international media group active in television, newspapers, magazines, movies and cinemas, books and digital media. |
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Google One Pass integrates with the Android operating system and allows Bonnier to experiment with different pay models. Consumers can purchase subscriptions, single issues or individual articles. The service enables publishers to offer an integrated content experience across multiple devices.