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Parenting

As the nation's premier magazine for moms, Parenting magazine provides honest, real-world advice on raising children, and the emotional support and connection moms need to enjoy their full lives.

The creation of publishing executive and entrepreneur Robin Wolaner, Parenting made its debut in January 1987.  Since then, Parenting has experienced consistent growth, increasing its rate base 20 times over the past 22 years. 

The magazine's unique approach to addressing the complex needs of today's moms won Parenting the industry's highest honor in 2003 – a National Magazine Award for General Excellence in the 2 million+ category – "the best of the biggest." 

Susan Kane , award-winning editor of Babytalk magazine since 1998, was named editorial director of The Parenting Group and editor-in-chief of Parenting in 2008.   The magazine continues to shape the landscape of media outlets serving the mom market, with an emphasis on incorporating moms' voices into all of its editorial products, and a portfolio of offerings – magazines, digital media, books, promotions, custom content and events – that meet the needs of a new generation of moms. 

In 2009, Parenting reinvented the concept of the mass parenting magazine by becoming two separate, more targeted editions based on the age of readers' children: Parenting Early Years, for moms of infants, toddlers and preschoolers; and Parenting School Years, for moms with kids in elementary school.  

With a total average paid circulation of 2,150,000 and an audience of over 10 million, Parenting remains the cornerstone of The Parenting Group family, which includes the monthly Babytalk magazine and the Babytalk Pregnancy Planner guide; Parenting.com; MomConnection®, a nationally representative online research network;  and a custom content unit.  Taken cumulatively, Parenting Group properties reach moms over 15 million times each month. 

 



Key Personnel

VP, Group Publisher: Greg Schumann

Editor-in-Chief: Susan Kane

Executive Editor: Elizabeth Shaw

Deputy Editor: Stephanie Wood

Deputy Editor: Susan Moynihan

Managing Editor: Sue Whitney

Creative Director: Michael Goesele